More Frivolous Spending?
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Using Taxpayer Money to Market Back to the Taxpayer is Frivolous
The Ad Council is an organization that amplifies public messaging through large-scale storytelling. Originally, its campaigns united the public around common causes, such as “Buy War Bonds” and “Loose Lips Sink Ships” during World War II. Later, it gave us iconic public service messages like “Only You Can Prevent Forest Fires” from Smokey the Bear.
In recent years, however, the Ad Council has shifted its focus to include messaging on social issues. These campaigns often reflect a progressive ideological stance rather than a balanced or unifying message. With the evolution of modern media, it can be argued this one-sided approach no longer serves the purpose for which the organization was originally founded.
- The federal government already has access to broad digital tools, including social media, to inform and engage the public—encouraging further scrutiny on providing funds to organizations such as the Ad Council.
- Ad Council works with third-party organizations, for example on the AICPA’s “Feed the Pig” campaign. Arguably taxpayers should not be subsidizing industry messaging or its objectives.
- The Ad Council’s leadership and advisory boards seem to be made up of like-minded individuals, which can skew their focus. Just as NPR was removed from federal funding, consider whether Ad Council should face the same accountability.
DOGE Reminds Us that Federal Money is U.S. Taxpayer Money
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To discover more thought-provoking insights on common-sense solutions to today’s issues, as well as intriguing tales from American history, visit Stories & Swag